Geno's Steaks - South Philadelphia cheesesteak landmark

Geno's Steaks was founded by Joey Vento in 1966 and is a long-standing South Philadelphia cheesesteak vendor famous for its neon-lit storefront and complete-your-order signage. Located directly across from Pat's King of Steaks, Geno's is frequently cited in coverage of the city's cheesesteak rivalry and draws tourists and locals seeking the Philadelphia-style sandwich. The shop operates 24 hours on many days and remains a high-profile food destination in the city.