White Stag Sign - 'Portland Oregon' neon landmark

The White Stag sign, mounted on the White Stag Building in downtown Portland, is an iconic neon rooftop sign that currently reads 'Portland Oregon' and includes a leaping stag figure. Visible from several points along the Willamette River and downtown, the sign has been a long-recognized city landmark and point of civic identity. It is frequently photographed by locals and visitors as a symbol of the city skyline.