Geno's Steaks - viral cheesesteak rival

Geno's Steaks, opened in 1966 by Joe Vento at the corner of 9th Street and Passyunk Avenue, is one half of Philadelphia's long-running cheesesteak rivalry with Pat's King of Steaks. The rivalry has spawned numerous online taste-test videos, listicles, and social-media debates over which shop makes the better cheesesteak. Both shops are frequently featured in viral food content about Philadelphia.