Salt & Straw - artisanal ice cream with viral flavors

Salt & Straw, founded in Portland in 2011 by cousins Kim and Tyler Malek, gained wide online attention for its inventive, rotating flavors and collaborations with local chefs. Photographs and reviews of unusual flavors, seasonal releases, and long queues at the NW 23rd shop are frequently shared on social media and food blogs. The brand's product launches and pop-ups have also generated national online coverage.