South by Southwest at Austin Convention Center

The Austin Convention Center hosts many SXSW conference sessions, film screenings, and music showcases; announcements, performances, and panel recordings from the festival are widely live-streamed and reposted online. SXSW content (keynotes, music performances, film clips) is frequently shared on YouTube, social media, and news sites, giving artists and presenters major internet exposure. The convention center is a central venue for SXSW activity and online coverage during the festival each year.