Voodoo Doughnut neon doughnut sign (original location)

Voodoo Doughnut's original downtown shop at 22 SW 3rd Ave is marked by a large pink doughnut-shaped neon sign and additional neon storefront signage that have become a recognizable visual landmark on SW 3rd Avenue. The shop opened in 2003 and is known for novelty doughnuts; its signage is frequently photographed by visitors. The rooftop and storefront neon elements function as a commercial art installation in the downtown streetscape.