Mr. Holmes Bakehouse (cruffin and social buzz)

Mr. Holmes Bakehouse’s original shop on Larkin Street gained widespread attention after popularizing the cruffin (a croissant–muffin hybrid) following its 2014 opening. Images of the bakery’s signature pastries and product drops spread quickly on social media, producing long customer lines and national press coverage. The Larkin Street location is commonly referenced in discussions of early-2010s San Francisco food trends and Instagram-driven culinary moments.