Institute of Texan Cultures - home of the Texas Folklife Festival and viral cultural coverage

The Institute of Texan Cultures hosts the annual Texas Folklife Festival and rotating cultural exhibitions whose performances, food and displays are widely photographed and shared on social media. The museum is affiliated with the University of Texas at San Antonio and presents exhibits on the state's diverse cultural heritage, attracting local and national press coverage. Images and videos from festival days and special exhibitions frequently circulate in travel and cultural media.