666 Fifth Avenue and popular superstition

The office tower at 666 Fifth Avenue in Midtown Manhattan has long attracted attention because of its street number '666,' traditionally associated with superstition, and because of prolonged financial difficulties publicized in the press. Media coverage during the 2010s characterized the building's troubled financing and complicated sales negotiations in striking terms, and commentators sometimes invoked the building's number in discussing its misfortunes. References to the site as 'cursed' are part of popular commentary and superstition, not an empirical claim, and such language is debated.