M&M's World Las Vegas (Showcase Mall)

M&M's World at the Showcase Mall on the Strip is a large retail and experiential store opened in 1997 and relocated/expanded with the mall. The multilevel store features oversized branded displays, customizable M&M printing stations and large photo-op installations that are frequently shared on social media. Its colorful interior and exterior signage make it a common backdrop for viral tourist photos and videos. The store operates as a commercial retail outlet on the Las Vegas Strip.