St. Jude Children's Research Hospital online fundraising prominence

St. Jude Children's Research Hospital, founded by entertainer Danny Thomas in 1962, is an internationally recognized pediatric research and treatment institution. The hospital and its fundraising organization ALSAC maintain a large online presence, including high-profile celebrity partnerships, social-media campaigns, and widely shared fundraising videos and stories. St. Jude's annual telethons, digital campaigns, and patient stories have generated extensive national and international online traffic and coverage.