Exploratorium 'play like a kid' gag

The Exploratorium is a public museum of science, art, and human perception that relocated to Pier 15 on the Embarcadero in 2013 and features hundreds of hands-on, interactive exhibits. The museum's exhibits are intentionally tactile and experimental, attracting visitors of all ages. Locals often joke that even grown adults become childlike and start playing with the exhibits when they visit the Exploratorium.