White Stag 'Portland Oregon' Neon Sign

The White Stag sign is a large neon rooftop sign reading 'Portland Oregon' mounted on the White Stag Building and visible from the Burnside Bridge and downtown. The sign has been a landmark on the northwest riverfront for decades and is maintained as an iconic city wayfinding and branding element. It is lit nightly and is often referenced in cultural and civic contexts about Portland.