One Times Square - New Year's Eve Ball Drop

One Times Square is the skyscraper where the annual New Year's Eve ball drop has taken place since December 31, 1907, a public event that draws large crowds to Times Square and worldwide television audiences. The building itself is largely used for exterior advertising and signage, while the rooftop area serves as the ball's launch site each year. The ball has evolved technologically and ceremonially over time, with periodic redesigns reflecting contemporary materials and lighting technologies.