U.S. Botanic Garden titan arum ('corpse flower') blooms

The U.S. Botanic Garden has hosted periodic blooms of the titan arum (Amorphophallus titanum), commonly called the 'corpse flower,' that attract large on-site crowds and extensive online attention. Announcements, photos, time-lapse videos, and occasional livestreams of the blooms are widely shared on social media and picked up by national news outlets. The garden publishes schedules and updates for anticipated blooms, which often generate spikes in website traffic and social engagement.