Hotel Paradox (Santa Cruz)

Hotel Paradox is a modern five-story hotel located in Santa Cruz, California, originally opened in 1969 as a Holiday Inn. After serving as the University Inn & Conference Center from 2001 to 2011, it underwent a significant $13.3 million renovation and reopened in 2012. The hotel features an 'urban forest' design with natural materials and local artwork, including a unique lobby made from a reclaimed eucalyptus log. With over 10,000 sq. ft. of meeting space and a recent multimillion-dollar renovation in 2023, it caters to both tourists and business travelers. The hotel is also committed to sustainability, partnering with local organizations to promote environmental initiatives.