"What Happens Here, Stays Here" campaign origin

The advertising slogan "What Happens Here, Stays Here" was created and launched by the Las Vegas Convention and Visitors Authority in 2003 as a city-wide tourism campaign. The phrase became a widely recognized cultural tagline and has been frequently parodied and referenced by local media, comedians, and businesses in Las Vegas since its debut. The campaign is credited with reshaping modern Las Vegas marketing.