‘Live Music Capital of the World’ - Austin’s trademarked nickname

Austin has long used the nickname 'Live Music Capital of the World' in civic branding and promotional materials; the phrase has been a central part of the city’s cultural identity and marketing. The slogan is used by the City of Austin and by numerous local organizations to highlight the city’s dense live-music scene and variety of performance venues. The designation is a widely recognized civic nickname tied to Austin’s music industry and cultural programs.