White Stag sign (Portland Oregon sign)

The White Stag sign is a historic rooftop neon sign mounted on the White Stag Building in Old Town that has been a visible city landmark since the 1940s. Over its history the sign's lettering has changed from advertising 'White Stag' to 'Made in Oregon' and was later altered to read 'Portland Oregon.' The sign includes a backlit silhouette of a stag and is widely recognized as a symbol of the city skyline.