Pat's King of Steaks cheesesteak rivalry

Pat's King of Steaks was founded by Pat Olivieri in 1930 and is credited with popularizing the Philadelphia cheesesteak. The longtime rivalry with Geno's across the street has generated countless local jokes and debates about which shop makes the 'better' cheesesteak. Ordering shorthand such as 'whiz wit' or 'witout' (cheese whiz, with onions or without) is part of that local humor and etiquette. The rivalry is a persistent element of South Philadelphia culinary culture.