Voodoo Doughnut neon sign and humorous menu

Voodoo Doughnut is a Portland doughnut shop known for eccentric neon signage and playful menu item names. The shop's downtown location displays a distinctive pink neon sign reading "The Magic Is In The Hole". Its menu includes novelty items such as the "Voodoo Doll" doughnut and the "Bacon Maple Bar", which have been widely reported in national media. The original shop at this address opened in 2003 and became a frequent subject of tourist photos because of its signage and decor.