Welcome to Fabulous Las Vegas sign by Betty Willis

The 'Welcome to Fabulous Las Vegas' sign was designed by Betty Willis and erected in 1959 on the median of Las Vegas Boulevard South; it is a widely recognized symbol of the city and a popular photo spot for visitors. The sign sits near the southern end of the Strip and is maintained as a historic and cultural landmark by local authorities and community groups. Its design and placement have been frequently cited in accounts of Las Vegas' mid-century branding and visual identity. The sign's location and image feature in many guidebooks and local lore about the city's emergence as an entertainment destination.