White Stag (Portland Oregon) sign - historic rooftop neon sign

The rooftop neon sign on the White Stag Block at 70 NW Couch St is an iconic Portland landmark whose lettering and messages have changed over decades; the sign's structure dates to the mid-20th century and its 'Portland Oregon' configuration was installed and relit in 2010. The sign sits atop a historic commercial building in Old Town and is visible from downtown and the Willamette River waterfront. It is frequently cited in accounts of Portland's commercial and visual history.