Macy's Herald Square and the Thanksgiving Day Parade

Macy's flagship store at 151 West 34th Street is the anchor site for the annual Macy's Thanksgiving Day Parade, which began in 1924. The parade features large character balloons, floats, and performances and is broadcast nationally and livestreamed, producing widely shared video clips and photographs each year. Images and highlight clips from the parade are recurrently circulated across social media and news platforms.