Macy's Herald Square and the first Thanksgiving Day Parade

Macy's flagship store at Herald Square has been associated with the Macy's Thanksgiving Day Parade since the event's first organized parade in 1924. Contemporary accounts of the inaugural parade note that Macy's employees, floats, and live animals borrowed from the Central Park Zoo participated in the procession. Macy's Herald Square remains the parade's symbolic headquarters and a focal point for the annual event's local lore and public ceremonies.