White Stag 'Portland Oregon' neon sign

The neon 'Portland Oregon' sign, mounted on the White Stag (now University of Oregon) building in the Old Town/Chinatown area, is an iconic city landmark frequently photographed and posted on social media. The sign has been a prominent feature of Portland's skyline and appears regularly in online articles and tourist photo collections. It is visible from the Burnside Bridge area and often used as a visual shorthand for the city in digital media.