Geno's Steaks, cheesesteak rival to Pat's

Geno's Steaks was opened by Joey Vento in 1966 and sits across from Pat's King of Steaks in South Philadelphia. The restaurant is widely known as one of the city's iconic cheesesteak purveyors and is frequently referenced in accounts of Philadelphia's sandwich history. Geno's remains a focal point in the long-running local rivalry over cheesesteak origin and preparation.