Austin Convention Center - SXSW TV premieres and tapings

The Austin Convention Center is the primary venue for South by Southwest (SXSW), which each March hosts television and streaming series premieres, industry panels, and live tapings. During SXSW, networks, studios, and streaming platforms regularly film on-site interviews, panel sessions, and promotional events that are recorded or broadcast for television and online outlets. The center's large halls and theaters accommodate official SXSW programming that is often captured for later TV or streaming distribution. Many national media outlets deploy crews to the convention center each year to produce festival coverage.