Geno's Steaks (neon signage and rivalry shots)

Geno's Steaks, opened in 1966 at the corner of 9th Street and Passyunk Avenue, is Pat's longtime rival and a frequent subject of photos documenting the cheesesteak debate. The neon signage, plexiglass ordering windows, and the Pat's-vs-Geno's rivalry are commonly featured in travel and social media posts. Tourists often photograph both storefronts side-by-side as part of the city's food-culture imagery.