White Stag Building neon sign

The White Stag Building at the west end of the Burnside Bridge is topped by an iconic neon sign that has displayed different messages over time, including 'White Stag,' 'Made in Oregon,' and since 2010 'Portland Oregon.' The sign sits atop the historic White Stag/Skidmore block and is a widely recognized downtown landmark visible from the west side. Its changes of wording over the decades reflect shifts in building ownership and city identity.