SoWa Open Market / SoWa neighborhood - hipster and market memes

SoWa (South of Washington) in the South End, centered around 450 Harrison Ave, hosts the SoWa Open Market and artist studios that produce distinctive street scenes of vendor lines, food trucks, and vintage goods. Photos from the market and the neighborhood’s industrial-chic aesthetic are often used in social-media posts and memes about trendy urban markets, artisanal culture, and weekend brunch lines. The SoWa Market’s regular events and recognizable brick warehouse backdrop contribute to its frequent appearance in local lifestyle memes.