Fiera Milano

Fiera Milano is a prominent trade fair and exhibition organizer based in Milan, Italy, recognized as the largest in the country and the fourth largest globally. Established in 2000, it hosts around seventy shows annually, attracting 30,000 exhibitors. The Fiera Milano Rho, opened in 2005, is a modern fairground designed by architect Massimiliano Fuksas, which will serve as a venue for speed skating during the 2026 Winter Olympics. Additionally, Fiera Milano City is known for consumer trade shows like Milan Fashion Week, while MiCo, the largest congress center in Europe, accommodates up to 18,000 attendees across 70 conference rooms, making it a key destination for both tourists and researchers interested in trade and events.