Black Tap CrazyShake milkshakes (original location)

Black Tap at 529 Broome Street popularized over-the-top 'CrazyShake' milkshakes that went viral on Instagram after the restaurant opened in SoHo. The elaborately topped shakes and burgers attracted widespread online attention and media coverage, prompting Black Tap to expand to multiple cities. Photographs of the shakes became a recurring viral food trend on social platforms.