Bass Pro Shops at the Pyramid - viral landmark interior

The Memphis Pyramid was redeveloped and reopened in 2015 as a Bass Pro Shops megastore; its dramatic interior, which includes large aquariums, a cypress swamp display, restaurants, and a high observation deck reached by glass elevators, is frequently featured in widely shared photos and videos of Memphis. The conversion of the former sports arena into a retail and entertainment complex attracted national media coverage and persistent online interest in the structure's unique scale and design.