Pegasus rooftop sign atop the Magnolia Building (Magnolia Hotel)

The illuminated red Pegasus sign was installed atop the Magnolia Building in 1934 as a corporate emblem for Magnolia Petroleum and has since become a downtown Dallas landmark. The sign was removed, restored, and reinstalled on the rooftop in the late 20th century, preserving its status as a historic rooftop feature. It functions as a visible elevated marker of downtown and is often photographed from nearby elevated viewpoints and rooftops.