FAO Schwarz flagship (famous toy store and Big movie piano)

FAO Schwarz's flagship toy store, now located at 30 Rockefeller Plaza, is known for its giant floor piano made famous by the 1988 film Big and for elaborate toy displays that attract photographed visits. The store's interactive piano and iconic branded experiences generate frequent social-media posts, influencer content, and viral videos from visitors of all ages. FAO Schwarz has a historical presence in New York and its flagship visual features continue to circulate widely online.