SFMOMA (modern art installations and viral exhibits)

The San Francisco Museum of Modern Art (SFMOMA) at 151 3rd Street reopened after a major expansion in 2016 and houses large-scale contemporary artworks and installations that regularly generate widely shared photos and articles. The museum’s striking architecture and rotating exhibitions have been the subject of viral social-media attention and coverage in art and travel media. SFMOMA is a frequent stop in itineraries and posts highlighting San Francisco’s contemporary cultural scene.