Neonopolis downtown mall and its quirky reputation

Neonopolis is an entertainment and retail complex on Fremont Street that opened in 2002 with a distinctive neon-lit exterior and a rooftop plaza for events. Over the years it has housed a rotating mix of attractions, restaurants and nightlife venues, creating a reputation for reinvention and quirky tenants. Locals often joke about Neonopolis as a symbol of downtown’s experimental retail scene and its tendency to host unusual or short-lived attractions.