South by Southwest (SXSW) at Austin Convention Center

SXSW is an annual festival and conference that began in 1987 and combines music, film, and interactive media. The Austin Convention Center serves as a central hub for conference sessions, exhibitions, and many official showcases during the event. SXSW typically takes place in March and draws tens of thousands of attendees from around the world, significantly impacting Austin's local music and tech scenes.