National Museum of African American History and Culture (NMAAHC)

The Smithsonian's NMAAHC opened on the National Mall in 2016 and quickly became one of the most-visited museums in the United States, with images of its distinctive façade and exhibits circulating widely online. Photographs and videos from the museum's galleries, ceremonies, and special exhibitions have been extensively shared across social media since its opening. The museum's public events and landmark status on the Mall have contributed to its frequent appearance in internet coverage of Washington, D.C.