The Strand's '18 miles of books' slogan in memes

The Strand Bookstore at 828 Broadway has marketed itself with the tagline '18 miles of books,' a phrase that has been widely referenced and parodied in internet posts and memes about book collecting and bibliophile culture. The independent bookstore's storefront, sign, and slogan frequently appear in photographs and social-media posts that are shared as humorous or affectionate tributes to reading and New York's literary scene. The Strand has been operating at its Union Square location for decades and is a well-documented cultural landmark.