Starbucks Reserve Roastery (Capitol Hill coffee snobbery gag)

The Starbucks Reserve Roastery on Pike Street in Capitol Hill opened in December 2014 as a large-format, experiential coffee roasting and retail space operated by Starbucks. Locals often joke that the Roastery exemplifies Seattle's coffee culture taken to an extreme or as a symbol of local coffee snobbery. The location attracts both tourists and residents interested in specialty coffee offerings and brewing demonstrations.