White Stag Sign atop the White Stag Building

The White Stag sign is an iconic neon rooftop sign mounted on the White Stag Building at the west end of downtown Portland. The sign has stood in place since the mid-20th century and has displayed different wordings over the decades, including ’White Stag’ and later ’Made in Oregon’. It is a well-known visual landmark referenced in discussions of Portland’s urban history.