Geno's Steaks - longtime cheesesteak competitor in South Philadelphia

Geno's Steaks opened in 1966 at the corner of 9th Street and Passyunk Avenue and is known for its bright neon signage and high-profile rivalry with Pat's King of Steaks directly across the intersection. The shop is a prominent fixture in Philadelphia's cheesesteak culture and draws both locals and tourists who often order using the local shorthand (e.g., 'whiz, wit' or 'witout'). Geno's has been frequently cited in media coverage of Philadelphia's food traditions and street-food scene.